Develop an IP strategy

Advantages of protection: why should you get protection?

The holders of intellectual property rights can rest assured that the right of exploitation for their protected technical innovations, proprietary designs or trademarks is securely in their possession. Protection also gives you an advantage over your competitors, as they will have to come up with their own solutions.

Although protection can, indeed, be actively used to restrict a competitor’s operations, its primary function is to ensure that competitors do not protect the same innovations, thus impeding your own business.

Protection accelerates the commercialisation of products and achieving a strong market position. It creates a positive and innovative image of the company and its products, and it enhances credibility in the eyes of both customers and investors. Protection is often also a requirement for start-up technology companies to obtain risk capital.

A strong IP portfolio enhances a company’s negotiating position in potential disputes as well as in various types of co-operative arrangements, such as licensing negotiations and corporate acquisitions.

• Searches and preliminary evaluations
• Competitor monitoring and freedom to operate
• IP strategy and IP Management