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Protect your IP assets

Alternatives of protection

We will assist you in making smart protection decisions. Effective protection is like putting a jigsaw puzzle together. The best protection strategy comes from effectively combining various forms of protection based on the needs of your company and the possibilities offered by different forms of protection. The different forms of protection are not mutually exclusive, but rather complement one another.

Protecting technologies and ensuring the freedom to operate

In many cases the protection of intellectual property as an exclusive right of your company starts with a patent.The patent provides optimal protection for your technology and ensures your freedom to operate. However, you must also be able to assess the applicability and need for other forms of protection.

Product commercialisation and brand

Just protecting your technology is not enough – you should also think about productising, commercialising and brand building for your invention as early as possible. A product's design, trademark and domain name are often crucial to sales.

A design right, trademark and domain compliment the protection provided by a patent. In some cases a design right or a trademark can provide an adequate level of protection by themselves and are a protection option that serves a business' needs well.

A design right protects the unique design of products and packaging as well as three-dimensional trademarks. A design right based on the appearance of a product must be considered already during the patenting phase, in order to ensure that the novelty requirement is fulfilled. The availability of domain names must be ensured before choosing a trade name or a trademark.

You should keep in mind that a patent is valid for no more than 20 years, while a trademark can remain valid "in perpetuity" through a good product. Unregistered rights, such as unregistered Community Designs, established trademarks and copyrights, can be used to protect products.

Take advantage of the experience an IP expert offers!

When planning a form of protection or combination of forms, you should trust the judgment of an experienced expert. Protection is established carefully and in a way that benefits your business. An experienced attorney:

will help you in selecting the most effective form of IPR protection or a combination of them.
knows how to properly draft an application to ensure maximum protection of your exclusive rights. For example, a patent application requires skill in defining the special features of an invention as well as formulating the specification section in precisely the right way from a protection standpoint.
optimises destination countries, approaches and costs based on your business' market situation, targets and resources.
is knowledgeable about applicable laws, regulations and requirements as well as varying national and international practices.
identifies crucial obstacles to protection and figures out how they might be eliminated.

Develop an IP strategy

Carefully planned protection supports a company's business strategy. When you “look before you leap”, you’ll avoid unnecessary costs and IP risks.

Exclusive rights must be maintained, monitored and defended in order to ensure that your know-how and investments are not exploited by outside parties. Advantages in business come from long-term work!