Juha Kukkonen, LL.M., works as IPR Business Development Specialist in Kolster's Sales and Marketing team since October 2020. In his role he focuses on acquiring new customers, improving the commercialisation of intellectual property rights in SMEs, and strengthening Kolster’s customer service, especially in southwestern Finland.
Juha graduated from the University of Turku in spring 2020. His advanced studies focused on trademarks, their similarity assessment in registrations and commercial markets, and the economic impact of trademarks in the EU internal market. In addition to his studies, he has extensive experience in sales and customer service roles dating back to 2011. He has also handled assignments related to corporate law and contracts.
Juha wants to be a customer-oriented and straight-talking lawyer, IPR expert, and salesperson, who listens to the customers' needs and strives to find the best solutions and IPR experts for them from Kolster's extensive pool of experts.
His interests lie in solving customer problems, developing the IPR-related aspects of business, and improving the commercialisation of IPR assets through contracts and licensing. He sees a lot of opportunities for SMEs in the commercial exploitation of trademarks.
Juha’s goal is to help companies protect their innovations and then commercially leverage them. In addition, he is keen to take responsibility for preventing any "IPR loss" along on the way.
"If an IPR portfolio has accumulated trademarks or other IP rights that no longer benefit one's own business, then licensing can be a good tool for business development. When resources are used efficiently, it is possible for a company to develop new innovations.”