Why is protection and acquiring intellectual property rights worthwhile?

10 GOOD REASONS:

• What is good is copied. When you protect your rights you can defend them.

• The winner establishes his position first. Protection means a spanner thrown in the competitor’s works.

• Protection guarantees the business operations of your company, acts as its security, and convinces financiers.

• It is not worthwhile to reinvent the wheel. You can gather valuable information on the level of technology of your particular field and utilise it in your own product development.

• Protection helps you achieve the leading market position.

• A strong IPR portfolio improves your bargaining position in matters concerning disputes and acquisitions.

• A strong IPR portfolio builds a positive image and brand.

• Protection expedites commercialization and marketing of products.

• The input returns as a profit for your company. The holder of an exclusive right can sell licences.

• An exclusive right is a medium of exchange. You can assign and acquire rights of use (cross licensing).