Zhangping Wu

Zhangping Wu is a seasoned Chinese Intellectual Property Specialist bridging the gap between Europe and the Chinese market.

At Kolster, she assists European clients in succeeding in China, focusing on areas such as brand and technology protection, IP strategy development, IP commercialization, and domain name localization. Zhangping also helps with partner background checks in China and facilitates business negotiations where IP plays a crucial role. Zhangping’s expertise extends in both directions; she also supports major Chinese corporate clients with IP matters in Europe.

Zhangping is from south China and has studied both in Beijing and Finland. Before joining Kolster in 2015, Zhangping gained experience in the technology sector at Beijing-based companies. While in Finland, Zhangping has been involved in sales and the promotion of international brands.

Zhangping serves as a Committee Member of the China Trademark Association’s International Exchange and Development Committee.

She emphasizes that understanding local regulations and cultural context is critical for success in global markets.

Professional Memberships

• CTA (China Trademark Association): Committee Member of International Exchange and Development Committee