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Zhangping Wu

”Can I help to localise your company’s brand in China – or from China to Europe?”

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Zhangping Wu helps our European clients in the Chinese market, where the language, culture and conventions present an additional challenge to managing IP issues efficiently. Zhangping can communicate directly with Chinese partners and make matters proceed more quickly and smoothly.

She has helped our European corporate customers, particularly in areas such as the localisation of trademark and domain names on the Chinese markets, and has performed a range of IP analyses of Chinese-language trademark registers and other sources of information. On the other hand, she has also helped our Chinese corporate customers with brand localisation in Europe. When necessary, she can also serve as an interpreter. Her working languages are basically Chinese and English, but she also speaks Finnish.  She also helps European companies with partner background check up in China, and assists business negotiations where IP plays crucial roles.

Zhangping has work experience from Beijing-based companies in technology industries. In Finland Zhangping has been working with sales and promotion of international brands for several years. At Kolster since 2015, Zhangping has augmented her brand skills to include IP matters.

She is also a Committee Member of the China Trademark Association International Exchange and Development Committee.