Zhangping Wu

Zhangping is a seasoned Chinese Intellectual Property Specialist bridging the gap between Europe and the Chinese market.

At Kolster, she assists European clients in succeeding in China, focusing on areas such as brand and technology protection, IP strategy development, IP commercialization, and domain name localization. Zhangping also helps European companies with partner background checks in China and facilitates business negotiations where IP plays a crucial role.

Zhangping’s expertise extends both ways—she also supports major Chinese corporate clients with IP matters in Europe.

Before joining Kolster in 2015, Zhangping gained experience in the technology sector at Beijing-based companies. During her time in Finland, Zhangping has been involved in sales and the promotion of international brands for several years.

Zhangping serves as a Committee Member of the China Trademark Association’s International Exchange and Development Committee.